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Social responsibility

Rally “Shelkovyj put'”
of Dakar series (September 2009)

Following a principle of social responsibility, the Group of the companies “Afina Pallada” not only carries out support of business units entering into its structure, but also renders sponsor's and charitable any help to the municipal and commercial organisations.

The holding actively participates in a cultural-public and social life of Russia, caring of preservation and cultural heritage augmentation, resolution of problems of a social orphanhood, propagation of sports and a healthy way of life etc.

Activity of Group of the companies is directed not only on elimination of already existing social problems, but also on their prevention. In particular, sponsoring for the sports organisations and actions, the Group of the companies “Afina Pallada” actively participates in propagation of sports and a healthy way of life, and also promotes development of professional achievements of the Russian sportsmen.

Group of participant of 
Cultural-education program  SITMA

The holding supports to one of leading football clubs of Yaroslavl region —"Chaika" (Uglich), entered into number of leaders of the regional championship in 2009. Club activity is directed not only on achievement of sports victories, but also on propagation of sports among children and youth. The groups for young men of different age are organised on the basis of the club.

Some years successively the holding “Afina Pallada” together with the management company "RusGazInzhiniring", insurance company “Jugorija”, “Agrovetzawita” Company and a horse complex "Bittsa" have acted as a part of sponsors of one of the largest sports actions of the country the championship of Russia on show-jumping. Throughout three years this horse-racing competition confirms the high status — «four stars» (on classification of the International federation of equestrian sport), differing high level of the organisation and the strongest structure of participants.

"Specialized children's home ¹1"
(Novosibirsk)

Frameworks of sponsor's activity of holding included one more large-scale sports action which has passed in September, 2009. It was rally “Shelkovyj put'” of Dakar series. For today it is the first rally of similar scale in Russia. The route has passed on territory of three states — Russia, Kazakhstan, Turkmenistan, in places of the Great silk way.

Group of the companies “Afina Pallada” pays a great attention to a cultural life of Russia. Thanks to assistance of the shareholder of holding, Gajka Gvardikovicha Magakeljana, the Company maintains friendly relations with Oleg Tabakova's theatre " Tabakerka ", Liubov Kazarnovsky, periodically organize tours of actors in Novosibirsk. 

The studio of Pavel Lungin enter in number of "cultural objects» sponsor's activity of holding. The studio carries out release of documentary and full-length feature films. The films created by studio, well-known to the modern Russian spectator. Among the most popular pictures are "Ostrov" (2006) and "Tsar" (2009). For director's work over which in 2009 Lungin has been awarded ranks «the Best director» (following the results of festival of Russian of cinema in the House of Moscow in Riga).

Orthodox children's socially-rehabilitation
  centre" Pokrov" (Moscow)

Sponsor's activity of holding “Afina Pallada” is shown also in care of its employees. In particular, it had been organised a trip to Switzerland for the purpose of rest and studying of foreign languages in summer 2009 for children of experts of Group of the companies. At the end of trip the children received of diplomas on behalf of the training company — SITMA. Thus, children have received unique possibility to get acquainted with culture of other country and to receive the new knowledge so necessary in the conditions of the modern validity. 

The help to children, certainly, is one of the most priority directions of charities of holding. For today the holding “Afina Pallada” carries out support of two child care centers of municipal and commercial types — «Specialized children's home ¹1» (Novosibirsk) and «Orthodox children's socially-rehabilitation centre" Pokrov"(Moscow). Rendering material and social support to children deprived of parental care, the Company brings the contribution to the decision of questions of a social orphanhood — one of the major problems of modern Russia.

Sponsors and charities of the holding “Afina Pallada” continues to develop, despite an uneasy economic situation. The attentive relation to the person and its problems is one of basic "postulates" to which Group of the companies “Afina Pallada” follows not one year and plans to follow further.


© 2009 CG «Afina Pallada»
Design - Business Face
630099, Novosibirsk, Vokzal'naja magistral' 15,
Telephone: (383) 210-16-98, E-mail: ktv@afina-pallada.ru